On a warm afternoon of August 18, 2023, the Mekong Sales division of Suntory Pepsico gathered in the picturesque town of Phan Thiết, Vietnam, for a team-building event with a resounding message: “Bền chí thực thi, giữ vững thành trì” – resilience and fortitude in action. The event aimed to impart valuable lessons in the realm of buying and selling, stimulate teamwork, and enhance the work environment through an interactive simulation called “Bean Around The World.” In this article, we recount the event's activities, participant reactions, and outcomes.

Phan Thiết, with its coastal beauty and tranquil atmosphere, provided the perfect backdrop for the event. The participants, the dedicated team of Mekong Sales, were all set to embrace a unique challenge that awaited them.

The highlight of the event was the captivating team-building game, Bean Around The World. This simulation immersed participants in the dynamic world of coffee trading. They assumed the roles of coffee merchants and were entrusted with the end-to-end management of the coffee supply chain, covering everyone from coffee producers to discerning coffee consumers.

The game not only required strategic thinking but also tested negotiation skills, decision-making under pressure, and adaptability. As they navigated the complexities of the coffee market, the participants encountered various scenarios that mirrored real-world challenges faced by those in the trading industry.

Initially, participants were somewhat apprehensive about the unique nature of the team-building exercise. However, with guidance from the energetic MC, they quickly adapted to the game's dynamics and wholeheartedly engaged in the experience. As the game evolved and rules were tweaked, teams began to demonstrate competitive spirit and enthusiasm. Laughter and excitement filled the air as participants haggled, negotiated, and strategized to secure the best deals.

The game concluded with the event organizers announcing the profits earned by each team. The shock and amazement on participants' faces were evident as they discovered the substantial profits generated by the leading team. Everyone was satisfied with their contributions and performance throughout the game.


Bean Around The World left a lasting impression on the participants, with smiles and high spirits prevalent among all the players. The event fostered a sense of unity and camaraderie within the Mekong Sales team, making it clear that teamwork and resilience are essential in the face of challenges. Beyond the fun and excitement, the game delivered valuable lessons in adaptability, negotiation, and problem-solving.


Taking advantage of this unique opportunity, the leaders of the Mekong Sales department seized the moment to share their insights through the game, drawing out invaluable lessons for their team members. The game allowed them to underscore the importance of resilience and adaptability in a constantly changing business environment. The experience demonstrated how effective teamwork can transform challenges into opportunities, emphasizing that the ability to adapt and thrive is the cornerstone of long-term success.

In conclusion, the Bean Around The World team-building event in Phan Thiết was not just a game; it was a lesson in resilience, adaptability, and fortitude. Suntory Pepsico's Mekong Sales team emerged from the event not only with smiles but also with a deeper appreciation for the power of teamwork and the strength that comes from staying the course. This event stands as a testament to the fact that, in the ever-evolving business landscape, the ability to endure and adapt is the key to securing a firm foothold in the market.

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